Blog: Heap Analytics


208 blogs updated: 17 min. ago
Using Data to Drive Prospect Engagement and Sales Development
There's an old adage "It's better to be lucky than good." Of course, if you're a sales professional you can't rely on being lucky to hit you...
31
21-08-2017 15:11:07 Heap Analytics PostgreSQL
Migrating To React + MobX While Shipping New Features
A year ago our front-end was written in a cumbersome combination of Backbone, TypeScript, and a custom state management layer. It was mainta...
3
17-08-2017 23:30:41 Heap Analytics PostgreSQL
How We Are Migrating to React + MobX without a Rewrite
A year ago our front-end was written in a cumbersome combination of Backbone, TypeScript, and a custom state management layer. It was mainta...
12
16-08-2017 19:51:16 Heap Analytics PostgreSQL
Terraform Gotchas And How We Work Around Them
Heap's infrastructure runs on AWS, and we manage it using Terraform. This post is a collection of tips and gotchas we've picked up along the...
10
12-06-2017 21:47:32 Heap Analytics PostgreSQL
How Basic Performance Analysis Saved Us Millions
This is the story of how I applied basic performance analysis techniques to find a small change that resulted in a 10x improvement in CPU us...
30
19-05-2017 21:29:11 Heap Analytics PostgreSQL
Our $27 Million Series B
Today we're announcing our $27M Series B! The round was co-led by NEA and Menlo Ventures, with participation from Initialized Capital and Pe...
18
05-05-2017 02:18:59 Heap Analytics PostgreSQL
Our $27 Million Series B
Today we're announcing our $27M Series B! The round was co-led by NEA and Menlo Ventures, with participation from Initialized Capital and Pe...
39
04-05-2017 17:08:51 Heap Analytics PostgreSQL
Building Target Personas with SQL, Salesforce, and Clearbit
Last week Todd, Heap's Head of New Business, wrote a blog post describing how our new Salesforce Heap integration is a powerful tool for def...
25
07-04-2017 21:11:38 Heap Analytics PostgreSQL
Going Beyond Web Analytics by Bringing In Salesforce Data (Automatically)
A few months ago, I wrote that most SaaS salespeople were leaving money on the table because they do not look at their prospects' or custome...
29
29-03-2017 20:48:12 Heap Analytics PostgreSQL
What is a "good" conversion rate for your signup flow?
At Heap, we help companies measure user behavior. Often, customers find that there are hundreds of things they could be measuring, testing, ...
29
21-03-2017 00:03:47 Heap Analytics PostgreSQL


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